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 Crayola once had a color called “flesh,” which was the color of Caucasian flesh. After complaints from civil rights activists, “flesh” became “peach” in 1962. A similar controversy involved “Indian red.” Crayola said the color was based on a pigment found near India, but some thought it was a slur against native Americans, so the company solicited consumer suggestions for a new name. Among the ideas: “baseball-mitt brown” and “crab claw red.” But “chestnut” was chosen in 1999.

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